Superfans and Superbrands: Building Audience Through Focused Storytelling

Join two influential leaders today, Jessica Coen, SVP and Editor-in-Chief of Mashable and Natasha Mulla, CMO of MoviePass, in a conversation about growing audience through storytelling. At the end of this session, you’ll be able to:

• Maintain a consistent brand in an inconsistent media landscape
• Understand the value of long-term payoff versus immediate returns in marketing
• Create and sustain content that's on-brand, even if it's off-platform
• Debate traffic versus audience, and learn why brands need the latter now more than ever