Session Details

eventApril 11
schedule9:15 am - 9:15 am
location_on Room 1

Superfans and Superbrands: Building Audience Through Focused Storytelling

Join two influential leaders today, Jessica Coen, SVP and Editor-in-Chief of Mashable and Natasha Mulla, CMO of MoviePass, in a conversation about growing audience through storytelling. At the end of this session, you’ll be able to:
  • Maintain a consistent brand in an inconsistent media landscape
  • Understand the value of long-term payoff versus immediate returns in marketing
  • Create and sustain content that's on-brand, even if it's off-platform
  • Debate traffic versus audience, and learn why brands need the latter now more than ever