Session Details

eventAugust 18
schedule8:30 am - 8:30 am
location_on Room 3

Content and Communication Tactics You Need for a Successful Rebrand

It’s really hard to get people's attention in a digital world of constant distractions. This can be troublesome when you have an important message to deliver, especially when it comes to a rebranding that affects how your customers do business with you. Can you deliver content customers resonate with and remember? Are you able to speak with your audience how, when and where you make the most impact? This session will walk through tactics to help you implement a customer-driven and -centric approach to repositioning your brand while creating awareness.

After this session, you'll be able to:

  • Define the most important pieces of your rebrand to communicate (from both a customer and company perspective)
  • Understand how to get in the mindset of your customers to communicate what they need to hear, when, where and how they need to hear it
  • Implement clear tactics for surround sound communication that work with each other, instead of against each other

This session is for digital marketers who want to successfully set the foundation to rebrand, reposition or a send a new message to customers about their business or company.

Brand Strategy
Content Marketing