Strategic Content Marketing – How to do more with less

There is a lot of content marketing out there, and its become a big race for organizations who keep scrambling to create more and more content. But the solution is not to create MORE content... the answer is STRATEGIC content that will help you stand out from the rest because it better resonates with your target audience. In this session, you will learn how to create more intentional, strategic content and how to repurpose and market that content using effective tips & tricks. After this session, you'll be able to:

• Identify key elements of the content marketing process that you can use in building an actionable strategy for your brand
• Target customer personas aligned with your brand by creating & sharing original or repurposed content that they can relate to
• Tap into buyer intent & customer behaviors in the process of optimizing your marketing content