How to Quickly Generate Better Content with Strategic Brainstorming

As marketers, we’re flooded with opportunities to communicate with our audiences. But what exactly should you be saying? How can you come up with new, interesting content that fits the right channel and also moves the needle with your audience? This session will help you generate content ideas that are research-driven and grounded in strategy.

After this session, you'll be able to:

• Quickly generate a list of research-driven content topics that will move the needle with your audience
• Lead a variety of effective content brainstorming exercises with your team
• Promote a constantly collaborative environment among strategic and creative thinkers that results in better content

This session is for marketers who are responsible for generating content and want to do so with data on their side.