Social Storytelling in an “Unsexy” Industry: How to Craft Attractive, Authentic Content

We can’t all market cheeseburgers, music festivals, professional sports franchises, or organic, aluminum-free men’s deodorant... and that’s okay! Underneath every seemingly unsexy brand, there’s a story waiting to be told. When you learn how to tell yours in a way that says “we’re confident, not cocky,” you lay the foundation to start a great social relationship.

What do your audiences want to know about your brand in a social space? How do you grow it to gain long-term followers rather than single campaign flings? At Dairy Farmers of America, we were able to grow our audiences by more than 20,000 followers and increase engagement by 547% year-over-year in 2020. Come learn how you can do something similar! This session will help you rediscover the characteristics of what makes your brand great and how to channel that into a social strategy that gets you out of the friend-zone and into results-driven engagement.

After this session, you'll be able to:

• Identify the keys to becoming attractive to your social audience
• Create sustainable categories to fuel content calendars
• Use data to define if your plan is working

This session is for digital marketers who have several years of experience in the social space but may have reached a plateau and need a fresh, fun strategy to reconnect with their social audiences while achieving meaningful marketing results.