Storytelling is the Only Strategy

Ever savvier consumers require more sophisticated solutions. All companies, but especially news companies, rely on storytelling to advance their brands and to connect to customers in an age of ‘authenticity.’ Learn how The Post’s storytelling has transformed its relationship with its audience and spurred a revival of its business fortunes. After this session, you’ll be able to:

• Understand what separates a great story from the great mass of storytelling
• Know how to shape an organization to deliver great stories
• Measure successful storytelling
• And target and improve stories not living up to their potential