Session Details

eventApril 11
schedule8:30 am - 8:30 am
location_on Room 2

Storytelling in the Age of Chatbots and AI

According to eMarketer, it is estimated that mobile messaging apps will own 75% of mobile messaging activity compared to mobile carriers by 2018. With increased demand and adoption by enterprise companies ranging from banking to retail; the global chatbot market – headlined by Facebook Messenger, WhatsApp, and WeChat is expected to witness significant growth through 2025. In this insightful session, learn how to build a chatbot strategy for your business while simultaneously leveraging Instagram and Snapchat as channels to humanize your brand and build meaningful connections. At the end of this session, you’ll be able to:
  • Understand why WhatsApp and Facebook Messenger are critical to building brand loyalty
  • List key business benefits of using messaging chatbots
  • Build a chatbot in 2-minutes or less
  • Implement advanced strategies for creating content on Instagram, Snapchat and Live Video
Content Marketing