Stop Creating Content and Develop a Point of View

Content marketing is top of mind for most marketers. Much focus has been given to developing a content strategy (paid, owned, earned media), but most brands are getting it wrong. Consumers now have unlimited options to find out about a product and are less inclined to listen to a traditional ‘message’. Borrowing from literature, marketers need to find a point of view for their brand. After this session, you’ll be able to:

• Better understand how your digital content can work harder for you
• Develop your brand’s digital story with an emphasis on social media and branded content
• Find a point of view for your brand