Social Video: It’s All About Going Native (And the Natives are Mobile)

Native video on Facebook accomplishes 30 to 35% more reach and 80% more engagement. Ninety percent of Twitter video views happen on mobile. Similar statistics exist for the other social networks as well. LinkedIn even adopted native video for business pages in 2018. Fifth Influence will talk about their success in producing native video for client campaigns across a host of social networks as well as the internal and client challenges in achieving this success. Is not as easy as just saying shoot in a square video format. Examples will include work for Ambassador Nikki Haley’s non-profit Stand For America as well as for the Family Care Act campaign to pass paid family leave legislation in the Commonwealth of Pennsylvania. After this session, you will:

• Understand what native video on social media platforms means
• Appreciate why native video is important for social media marketing success
• Grasp how producing native video for social media differs from other types of video production projects
• Possess the ability to address and resolve typical issues in producing native video for social media