Session Details

eventJuly 25
schedule10:00 am - 10:00 am
location_on Room 3

Social Video: It’s All About Going Native (and the Natives are Mobile)

Native video on Facebook accomplishes 30 to 35% more reach and 80% more engagement. Ninety percent of Twitter video views happen on mobile. Similar statistics exist for the other social networks as well. LinkedIn native video support will be available for companies this year. In this session learn how to successfully produce native video for a host of social networks. It’s not as easy as just saying shoot in a square video format. After this session, you will be able to:
  • Understand what native video on social media platforms means
  • Appreciate why native video is important for social media marketing success
  • Grasp how producing native video for social media differs from other types of video production projects
  • Possess the ability to address and resolve typical issues in producing native video for social media
Marketing Technology