Social Commerce Strategies that Drive Sales

In the early days of social media, the medium was seen as an awareness driver—but not as a legitimate driver of e-commerce. However, through technology advances, players like Instagram and Pinterest are evolving to take consumers from content discovery and inspiration to purchase. In this session, Obele Brown West, EVP, Client Experience Digital & Innovation Lead at Weber Shandwick, will explain how social evolved to an e-commerce engine and how marketers can apply these insights to drive social sales. After this session, you’ll be able to:

• Understand the shopping behaviors that’ve shifted in the face of digital media and smartphone technology
• Effectively leverage platforms that are evolving their ad products and consumer experiences to lean into ROI marketing objectives
• Use the tools and resources that’re necessary to take advantage of content-to-commerce opportunities
• Learn and apply best practices from brands that’ve successfully taken advantage of new opportunities in social commerce