Shifting Your Digital Strategy to Reach New Audiences

In this session, you’ll learn how to pivot your digital strategy to reach new audiences when your business or organizational goals change. Drawing on real-world examples from the social sector, we’ll share tactics on how to make the shift without losing your current audience, and how to build brand equity and technical infrastructure along the way.

After this session, you'll be able to:

• Evolve your digital strategy to resonate with new audience segments
• Make the case for investments that transform your brand and your technology
• Bridge the gap between current and new audiences

Who should attend? This session is for digital strategists who are looking to evolve their strategies to achieve new organizational or business goals in a changing economy.

Why you should attend? Attending this session will arm you with tactics to engage new audiences and level up your digital strategy.