Session Details

eventJuly 10
schedule1:00 pm - 1:50 pm
location_on Room 0

Shaping Brand Perception Through Storytelling

What’s your story? In a digital world where a brand’s reputation, perception and actions are daily news, how are you managing the message? Ben Tamblyn, and his team at Microsoft help identify, curate and publish rich and compelling stories about the company and the human impact of technology. In this keynote, Ben will share five lessons they’ve learned that you can use to change the perception of your brand through stories.