Shaping Brand Perception Through Storytelling

Ben Tamblyn, Director of Storytelling at Microsoft and his team work closely with CEO Satya Nadella to identify, curate and publish rich and compelling stories about the company and the human impact of technology. In this session, Ben will share five lessons they’ve learned that you can use to change the perception of your brand through stories. After this session, you’ll be able to:

• Tell stories that create brand impact and stir emotions
• Apply strategic tactics that elevate your brand storytelling
• Understand the storytelling strategy that shapes Microsoft’s public perception