Preparing Your SEO and Content Strategy for 2023 and Beyond!

Each day, over 3.5 billion searches are conducted on Google alone. In 2021, there have been some significant changes to Search that we will review, including Broad Core Algorithm updates and the Page Experience Update. Through this presentation, we will show you easy wins ranging from website performance to producing top-notch, relevant content that will allow you to climb up the search rankings, improve your visibility, and turn 2022 into your best year yet! This presentation contains actionable tasks that you can take TODAY to begin your climb to the top of the Search Results page.

After this session, you'll be able to:

• Understand the recent changes by Google and how to be compliant with these new standards
• Create a targeted content strategy aimed at driving relevant organic traffic, as well as improve your authority and trust within Search Engines
• Improve your overall user experience and core vitals to thrive with the ongoing 2021 Page Experience Update

This presentation is aimed at business owners or marketing professionals with several years of experience in Search Engine Optimization who are looking to compete with large companies without the large budget.