Session Details

eventApril 18
schedule3:45 pm - 5:15 pm
location_on Room 1

A Technical SEO Playbook for Non-Technical Marketers

Technical SEO is a requirement for optimizing a website, so what do you do when you’re a “wearer of many hats” who cringes at the thought of code, but has been put in charge of managing the website? If this sounds like you, you’re in the right place. Join us as we break down seemingly complex SEO topics, learn which efforts to prioritize, and identify tools to help us along the way.

After this session, you’ll be able to:

  • Understand technical SEO basics and identify quick wins
  • Create an SEO strategy
  • Perform an SEO audit
  • Develop site architecture & taxonomy
  • Optimize photos and videos
  • Implement structured data