A Technical SEO Playbook for Non-Technical Marketers

Technical SEO is a requirement for optimizing a website, so what do you do when you’re a “wearer of many hats” who cringes at the thought of code, but has been put in charge of managing the website? If this sounds like you, you’re in the right place. Join us as we break down seemingly complex SEO topics, learn which efforts to prioritize, and identify tools to help us along the way.

After this session, you'll be able to:

• Understand technical SEO basics and identify quick wins
• Develop an optimized website taxonomy & URL structure
• Create, test, and implement structured data
• Learn how to use AI tools to complement your SEO efforts