SEO and Content Unite

Creating and producing content is an expensive endeavor. So why isn’t SEO involved on day one of your content planning session? Why is SEO an after-thought or a final step in the content creation process? You must ensure there is demand for your content and this is where SEO can help. This impacts all areas of your site including your company blog, help and support content, campaign content, and even your product and services pages. You might not be reaching everyone that can benefit from your own products and services find out how to change that. This session is for anyone interested in boosting their online traffic and revenue targets; not just your SEO team. At the end of this session, you’ll be able to:

• Identify how and what your audience is seeking online
• Ensure your content efforts will pay off and maximize your ROI
• Open your eyes to new content opportunities giving you an edge over your competitors