Session Details

eventMarch 30
schedule2:30 pm - 3:00 pm
location_on Room 4

Sell More by Saying Less With the ABT

You have important messages to share online and if you use storytelling then you will connect on a deep, emotional level with your audiences. But most digital marketers don't connect like they could because storytelling is hard. Therefore, you will learn the ABT (And, But, Therefore) agile narrative framework that will help you hack through the noise and hook the hearts of your audiences to increase engagement and conversion capturing life-long customers.

In this highly interactive 30-minute session, you will learn:

  • Why using the three forces of storytelling found in the ABT is crucial to connect with the primal pattern-seeking buying limbic brain
  • How to use the ABT to ensure your content lands right the first time, every time.
  • How to focus all long-form communications and presentations by leveraging the ABT.