Secrets Flat Out Stink – Let’s Reveal the Best Kept Secrets to Email Optimization

Why have secrets when it comes to running a world class demand generation engine? Cue the spotlights and draw the curtains. Backed by data, this session will dive into five of Marketo's most influential a/b tests, including tests on personalization, email templates, webinars, and more! After this session, you will be able to:

• Know when/where to introduce personalization in the buyer’s journey
• Craft the best email templates for maximum subscriber engagement
• Map the right content, to the right subscriber, at the right time, backed by real data