Screaming into the Abyss: 7 Switches to Flip if Your Brand Isn’t Converting
From too many channels to misaligned messages, it's easy to do a lot that doesn't do a lot for your CVR. In this session, we'll conduct an honest audit of what may be holding your brand back from increasing conversions, covering everything from brand foundations to performance marketing strategies.
Actionable tactics you can apply after this session:
- Be proactive about optimization when conversions dip or plateau
- Take a fluid and holistic approach to your marketing efforts without sacrificing a sharp goal
- Make your awareness efforts generate real leads, not just impressions