Sales & Marketing Integration: Generate More Sales From Your Marketing Leads

Sales says leads from marketing are useless. Marketing says sales team doesn’t follow up with leads properly. Integration between marketing and sales can transform your company. This session will show how to get buy-in from the entire organization, ways to integrate sales and marketing teams, and how to educate leads before the sales team touches them. After this session, you’ll be able to:

• Clearly understand today’s buyers
• Know the 5 questions we all need answered to make a purchase
• Implement a video marketing project to improve your sales process
• Effectively present campaigns to leadership and your sales team