Session Details

eventJune 16
schedule1:30 pm - 2:15 pm
location_on Room 3

Sales Emails that WIN: 5 B2B Email Marketing Plays that Convert

A big job of marketing is to support the sales team, but oftentimes there is a misalignment from marketing to sales as it relates to content that works. The question becomes: How does marketing create sales plays, not just emails, that work - and help sales reps save time while converting more deals? After years of testing across a variety of industries, this session will teach 5 key marketing plays that drive conversion.

After this session, you'll be able to:

  • Implement 5 key sales plays that work to meet key conversion goals along the B2B sales cycle
  • Understand key touch points and the “why” behind them
  • Use data to iterate and adapt email marketing plays for your company

BONUS: Attendees will receive a downloadable sales play builder!

Who should attend: This session is for B2B digital marketers who lead or influence demand generation, and/or account based marketing or work closely with B2B sales teams on content.

Why you should attend: You'll walk away with a step-by-step guide in creating sales plays that convert, including a downloadable sales play builder!