Reporting & Analytics: Making the Most of the Data

When you have access to a wealth of data at your fingertips, it is easy to become both overjoyed and overwhelmed. This session focuses on leveraging the right data for the right purpose, and avoiding data paralysis so you can deliver meaningful insights that will drive a culture of test and learn. After this session, you’ll be able to:

• Ask the right questions to choose the appropriate data for your reports
• Produce actionable insights that answer the "so what?" and "now what?" of your data
• Create test plans from insights to further understand what information your audience wants/needs