Reduce Risk in Digital Marketing with Design Thinking

Designing a digital market campaign involves deciding among and designing many elements: email, web, social media, marketing strategy, content marketing, images, copy, target customers, sales funnel, frequency, etc. These factors require multiple skills (in-house or external): marketing strategy, content creation, data analytics, software expertise, search analysis, product marketing, sales, program management, etc. Design Thinking can reduce the risks and resources in putting together a successful digital marketing campaign. After this session you’ll be able to:

• Apply the basic “how to” of Design Thinking and the power of iteration to developing digital marketing.
• Make decisions on the multiple factors and skills involved in digital marketing.
• Identify and reduce risks in developing and implementing a digital marketing campaign.