Data-Driven SEO & Content Strategy to Reduce Your Customer Acquisition Costs

With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.

After this session, you’ll be able to:

• Reduce your overall customer acquisition costs
• Synergize efforts between SEO and Paid Search
• Leverage consumer behavior to model their content marketing strategy – decide with data