Redistributing Content: Getting More From a 30-Second Television Spot

With its men's basketball team in the midst of historic success, Villanova University had an opportunity to leverage national attention and increased name recognition into a full-blown brand success story through its 30-second television spot. This session will show you how a small team can go beyond traditional methods, maximize partnerships, and create and distribute engaging content to achieve huge results. At the end of this session, you will be able to:

• Lead a lean in-house team with a strong network to achieve desired results within budget
• Leverage user-generated content with Instagram and Snapchat stories and takeovers, to create a content-rich web presence
• Get more "story mileage" and community engagement out of a television commercial or other promotional asset with behind-the-scenes video and social media