Session Details

eventAugust 29
schedule3:00 pm - 3:00 pm
location_on Room 5

Quit Talking About Marketing AI, And Start Using It

In the era of big data, there are so many insights and so much information, that humans struggle to manage it alone. Artificial intelligence, with our guidance, can understand, learn and interpret faster and on a bigger scale, than humans alone. AI is already delivering more relevant customer experiences, optimized buyer journeys and personalized communications. You will learn the best use cases for AI, available AI marketing tools and learn the questions to ask to find AI solutions to fit your marketing goals. After this session, you’ll be able to:
  • Understand why AI and Machine Learning algorithms are now within every marketers’ reach
  • Discuss how AI applications can improve your business and help you scale
  • Identify marketing AI technologies that you can test and implement today, to start improving your marketing tomorrow
Data & Analytics
Marketing Strategy