Purpose-Driven SEO: A Modern SEO Strategy that Any Company Can Apply

For over a decade, SEO experts have relied on strategies like keyword-targeted content, on-page optimization and aggressive email promotion. As 2022 approaches, it’s clear that these techniques are losing their effectiveness because they rely on big content budgets, coordination with a web developer and spammy email outreach. Fortunately, there's a better way to grow organic traffic in the age of AI search engines: Purpose-driven SEO! Join 15-year SEO expert Dale Bertrand to get a step-by-step playbook on how to apply this effective new strategy to any B2B or B2C website to generate high-quality organic visitors.

After this session, you’ll be able to:

• Capitalize on Google’s AI which is tuned to amplify brands that resonate with online consumers
• Craft a purpose-driven strategy that resonates with search engines
• Apply lessons learned from case studies of leading brands with a purpose purpose-driven approach to SEO

This session is for intermediate and advanced digital marketers who have several years’ experience and want to understand how to reach their SEO goals with more efficiency.