Session Details

eventJune 13
schedule3:20 pm - 3:20 pm
location_on Room 2

Pro Tips for Better Data-Driven Brand Storytelling

With so much data available to companies now, interpreting it and using it effectively as foundation for your brand storytelling can be a challenge. You’re always striving for that perfect recipe of understanding and insight to create value for your customers. Adding or increasing data to the mix can dramatically alter the flavor of the recipe. This session will dig right into effective solutions for incorporating your data into your content and storytelling strategies. We’ll explore the most effective design solutions for displaying and interpreting data — using a case study of 35+ unique approaches to interpreting one data set, to visually represent the information. After this session you’ll have a solid foundation of tactics to:
  • Build a process & method for more successful data visualization designs.
  • Become more aware of the process of critical thinking & visual analysis.
  • Understand how layering in relevant contextual data helps your audience.
  • Create a new understanding of interpreting data and incorporating your most valuable data sets into your content strategy.
Content Marketing
Data & Analytics
Marketing Strategy
UX & Design