Preparing Marketing Efforts for Tomorrow’s Mobile Consumer

This talk will discuss how to implement strategies that drives conversions and deliver a compelling customer experience on mobile devices. After this session, you’ll be able to:

• Determine what goes into a strong mobile site and/or app, and decide whether you should have both
• Incorporate the use digital assistants (i.e., Google Assistant) in your mobile strategies
• Effectively measure and analyze impact to get the most out of your campaigns