Session Details

eventJuly 24
schedule4:00 pm - 4:00 pm
location_on Room 1

Preparing Marketing Efforts for Tomorrow’s Mobile Consumer

This talk will discuss how to implement strategies that drives conversions and deliver a compelling customer experience on mobile devices. After this session, you’ll be able to:
  • Determine what goes into a strong mobile site and/or app, and decide whether you should have both
  • Incorporate the use digital assistants (i.e., Google Assistant) in your mobile strategies
  • Effectively measure and analyze impact to get the most out of your campaigns
Marketing Strategy
Marketing Technology