The Power of Storytelling: How to Humanize Your Brand

Consumers love the way a great story makes them feel, and today's technology enables storytellers to build lasting relationships across different mediums. However, many brands fail to effectively craft their content with key messages that reflect the stories their audiences want to hear and be a part of—resulting in missed opportunities to create meaningful connections with consumers. In this session, Gina will provide tactics that frame your brand strategy to focus on customers as people rather than just targets, and why this is critical in the evolution of brand storytelling.

After this session, you'll be able to:

• Listen and evolve your brand voice to better engage with your audience
• Drive conversations, loyalty, and ROI through the creation and delivery of intentional content
• Utilize your social media platforms to tell an effective story that connects with target audiences

This session is for digital marketers looking to reframe their brand strategy to share effective stories and build meaningful connections with their customers.