The Power Behind Scarcity (It’s Much Deeper Than You Realize)

Scarcity marketing isn't just those emails that say "buy now before we sell out" or "flash sale: today only." The types of scarcity and how to apply them is much more complex and can significantly increase your revenue if correctly implemented. In this session, you will discover how to get new customers to the table faster and motivate them to take action. You will learn how the big brands incorporate exclusivity, demand and time restrictions to grow revenue and how it translates into your business. All of the information is based on psychological research and presented in an actionable and easy-to-digest way.

After this session, you'll be able to:

• Effectively implement scarcity tactics to attract new customers
• Apply scarcity principles to start conversations that lead to conversions
• Create fun and excitement around your brand
• Build customer loyalty and community

Who should attend: This session is for those who want to better understand the power and depth of scarcity, and how to implement it correctly in their marketing.

Why you should attend: You'll leave this session inspired to apply scarcity principles to attract new customers, increase conversions, and build customer loyalty and community.