Session Details

eventSeptember 21
schedule4:45 pm - 4:45 pm
location_on Room 3

Persistently Agile: Why the Key to High Performance Marketing Lies with People Not Projects

All marketers understand the need to be faster and more adaptive. Going Agile seems like an obvious solution, so why isn’t every marketing team an Agile one? What if the very things we’re trying to fix -- our projects -- are the things that are holding us back? Agile marketing pioneer Andrea Fryrear will reveal the team-first approach that frees marketers from project purgatory and puts them on the path to lasting marketing agility.

At the end of this session, you’ll be able to:

  • Avoid the common but deadly approach to pilots that can doom your Agile efforts before they start
  • Build persistent Agile teams that deliver the four key benefits of Agile
  • Map your journey from zero to Agile, starting with your first dedicated Agile effort and scaling as far as you need to go
Marketing Strategy