Payments: The Overlooked and Underappreciated Customer Experience Super Power

Creating frictionless and personalized experiences throughout the buyer’s journey is critical to any business. Yet the ultimate moment that experience is made or broken, when the customer goes to pay, is often overlooked. This session will focus on how small and mid-size businesses can create seamless payment experiences that put them on par with Amazon’s one-click checkout while catering to mobile and global B2C and B2B buyers. We will share examples of how companies have increased sales through improved conversions and saved on costly integrations. At the end of this session, you’ll be able to:

• Create experiences that will increase customer conversions—B2C, B2B, global, mobile
• Understand the benefits of integrating payments into software platforms
• Know what to look for when selecting a payment provider