Session Details

eventJuly 18
schedule10:10 am - 10:10 am
location_on Room 4

Paying for SEO: A Method For Increasing Lead Volume By Over 300%

As marketers, we are judged not only by the quality of our work; but also, the leads we generate. Fortunately, in every industry there are plenty of opportunities to "pay to rank" for competitive keywords. Not in the sense of buying links or even search ads, but in the sense of placing oneself on paid lists, review sites, and display ads that rank well for your primary keywords. In this session, we will walk through how to “pay for SEO”, the impact we’ve seen it have on businesses, and what you can realistically expect. After this session, you'll be able to:
  • Understand the data that validates why you need to immediately execute this strategy
  • Identify third-party sites that rank well for your top queries
  • Implement 5+ tactics for maximizing the selected third-party sites so that they perform profitably