Paid Search Trends That Impact Your Business in 2018 and Beyond

Mobile. Voice. Artificial Intelligence. These are a few of the major forces altering the paid search landscape – and your business’ results. How are search engines and paid search platforms responding to consumer expectations for faster, hyper-localized, hyper-personalized search results? How are businesses rising to the challenge? At the end of this session, you’ll be able to:

• Leverage major changes impacting your PPC campaigns on both mobile and desktop
• Level up your PPC strategy to expand your ROI beyond the initial clickthrough
• Understand why Siri and Alexa matter to your paid search strategy, and what to do about it
• List paid search trends to be aware of, with action items to try around AI, advanced cross-channel remarketing and AMP