Original Research: How to Create a Year’s Worth of Content from One Survey

Publishing industry research has worked incredibly well for many brands, and marketers are taking notice: 1 in 4 marketers say they’re considering publishing research for the first time in the next 12 months. Original research is an untapped opportunity for content marketers . . . but perhaps not for long. This session is for both those getting started with research as well as those who want to do more with the research they already have. Learn the step-by-step approach you can use to create compelling survey-based research that gets attention--and fuels your editorial calendar for a year. After this session, you’ll be able to:

• Understand how to choose your research topic
• Brainstorm questions and stories for your research using an easy-to-apply framework
• Atomize your research into a year’s worth of content