Session Details

eventMay 1
schedule3:15 pm - 3:15 pm
location_on Room 2

Original Programming is the New Content Marketing

People are tired of being marketed to, they know the game and younger people immediately tune out. We’re all smart enough to get in touch when we want your services, but the brands that win learn to integrate seamlessly into the content you want to watch. After this session, you’ll be able to:
  • Understand how an original show is born and can be made by your brand
  • Create brand integrations within original programming that feel authentic
  • Retarget a captive audience with experiences they actually want
Content Marketing
Marketing Strategy