Why Organic Social Media Still Matters and How To Do It Right

Still fighting an uphill battle for reach on more difficult pay-to-reach platforms? Trying to understand exactly how the constantly evolving Facebook algorithms are devaluing your branded content now? Not getting enough bang for your buck out of a post-it-and-pray philosophy across every owned channel? Contemplating a TikTok channel? Terrified of a TikTok channel? Is engagement in free fall? Are followers declining? You’re not alone.

Organic social has reportedly been dying since at least 2014 - ask any platform and they’ll tell you. However, reports of its death have been greatly exaggerated. Well, at least a little exaggerated. We aren’t changing Facebook. We aren’t overthrowing the algorithms either. But all is not lost. This session will provide strategies you can use to stop doing organic social media wrong and start building strong relationships with your audience on owned social channels.

After this session, you'll be able to:

• Shift the purpose of your organic social to fit your consumers' needs
• Re-focus your efforts on putting the ""social"" back in social media
• Build healthy relationships with your audience via active and responsive channels

This session is for digital marketers in charge of owned social channels and developing content strategies, or anyone looking to improve their social media game on their owned channels.