Optimizing Your Social Channels on a Shoestring Budget

What works on one platform doesn’t necessarily translate to success on another. This session will showcase case studies that told the brand story of UC Berkeley to a variety of audiences — via Facebook, Twitter, Instagram or Snapchat — on a shoestring budget. After this session you’ll be able to:

• Leverage the unique characteristics of your brand story to generate conversations and deeper engagement with varied customer segments
• Reconsider your content approach, selection, timing, etc., to improve social performance and enhance campaign results
• Create content that better appeals to Millennials and even Gen Z