One Message, Many Voices: Content Consolidation at NASCAR

A marketer, a digital producer, and a social creator walk into a conference room... we’ve all been in that meeting, fighting it out to make sure our business unit gets a slice of the pie. But what if it wasn’t a battle? What if it was a collaboration? What if you were one team? NASCAR’s Content Strategy group brings together marketing, digital and social content strategy to ensure a consistent brand message across its fan engagement platforms. After this session, you’ll be able to:

• Organize a more streamlined process for content creation and distribution
• Address cross-functional efficiency and communication challenges
• More effectively leverage content creation and marketing resources
• Produce more impactful, more engaging and overall better content