11:45 am - 11:45 am
Do More with Less: The Opportunity in Omnichannel Automation
The competition in digital marketing is higher than it's ever been. More companies big and small are competing for 5 second increments of attention from your prospects, and you have to produce qualified viable leads. There's opportunity in reaching people where they are, across multiple channels and touchpoints. But it's not just about multi-channel marketing. The key is to take your prospects on a journey to qualified with every touchpoint.
After this session you'll be able to:
- Create the framework for a customer digital journey map
- Identify opportunities to simplify and scale your campaigns across multiple marketing channels
- Identify key capabilities when choosing a marketing technology partner for omnichannel
This session is for digital marketers with smaller teams who want to implement effective multi-channel campaigns at scale.