Obviously Awesome: How to Use Context to Unlock Growth in Noisy Markets

Vicious competition, saturated media, overwhelmed customers - have you ever felt that breaking through to your customers is almost impossible? In this talk, you’ll discover how to use market context to make the value of your offerings obvious for your target customers. Additionally, you’ll learn a simple 4 step positioning methodology that will make your products stand out and shine. After this session, you’ll be able to:

• List the common warning signs of weak positioning
• Understand how context setting can completely change the way customers perceive a product.
• Use a simple method to find the best market context for your product
• Replicate case study examples of companies that achieved breakthrough success through a shift in market context