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Unlocking NFTs and The Metaverse for Marketers

The Metaverse is the next big thing for marketers. For those not familiar with the actual term, Metaverse is defined as an immersive, digital environment populated by virtual avatars representing real people. Revenue from the Metaverse, or virtual interactive worlds, is estimated to reach $400 billion by 2025, presenting a tremendous opportunity for brands to reach a new audience.

So how can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is the Metaverse. In this session, Carlos Gil, best-selling author of The End of Marketing and NFT advisor to Fortune 500 brands, will teach you about Web3 and NFTs, including reaching an untapped audience in the Metaverse.

After this session, you’ll be able to:

  • Reach a new audience of consumers through blockchain technology, including NFTs and the Metaverse
  • Create NFTs for your brand which unlocks real-world utility for your customers
  • Invest in NFT communities which will yield more significant ROI for your brand than Facebook Ads
  • Apply a framework to help you enter virtual worlds such as Decentraland and Sandbox without alienating a younger audience
  • Implement best practices from notable organizations, including Adidas, Chipotle, Visa, Pepsi, Budweiser, and others
  • Have the answers that you need to enter this new world and effectively market in Web3
Consumer Behavior
Emerging Technology