Navigating YouTube’s Deep End: Leveraging Digital Video for Branding, and Engagement

Video is the new black. However, the production costs are high and the reward can oftentimes seem intangible. In this session, we’ll discuss how to create engaging video built to boost your brand, engagement, and contribute revenue. At the end of this session, you’ll be able to:

• Create short-form and long-form video highlighting the most interesting aspects of your brand
• Set 1-to-3 year monetization goals to offset production costs
• Measure performance against your budget goals and optimize