Session Details

eventJune 15
schedule10:45 am - 11:30 am
location_on Room 2

Navigating Artificial Intelligence: Friend or Frenemy to Marketers?

Artificial Intelligence is here and it’s the biggest change in media and marketing since the printing press. For marketers, AI can appear as a wolf in sheep’s clothing or the second coming and the industry is in hot debate on the pros and cons. Attend this session to hear the pros and how you can start using the technology for greater impact.

Actionable tactics you can apply after this session:

  • Showcase tangible value of AI to internal marketing leadership
  • Apply AI use cases for speed and innovation
  • Strategically approach AI with intention & purpose to accelerate innovation and productivity