Session Details

eventJune 28
schedule4:00 pm - 5:00 pm
location_on Room 0

Motivating Lessons from the Public Sector: How the City of Denver Tackles Digital Transformation

Digital transformation is possibly the buzziest of all buzz words and it means something different to every industry, business sector, client, and boss. And in the public sector, it means an overwhelming amount of budgetary, legacy technology and ownership barriers to improve the citizen experience. It requires a unique, human-first approach that led to the city’s very first Chief Digital Officer Jenny Schiavone!

In the event’s last session standing between your spinning head and happy hour, stop in to hear how this marketing-communications-chick-turned-digital-diva approaches the intimidating "T word" in the public sector and works to strengthen the relationship between residents and the local government. You’ll hear insights from a complex environment, which you may not come across every day, that help generate different ideas/approaches for digital experiences that form meaningful connections.

After this session, you’ll be able to:

  • Narrow the definition of digital transformation in your organization and identify outcomes
  • Create a digital transformation roadmap
  • Identify the resources you’ll need for digital transformation