More Than Acquisition: Why Marketers Need to Own the Entire Customer Journey

Most marketers focus their energy on driving traffic. But improvements to activation, retention, and referral are often just as effective, easier to execute on and more defensible. In this session we'll discuss why marketers need to have a stronger voice in product or technology decisions, strategies for building effective growth loops to improve referral, how to design triggers to create habits and drive long term engagement, and much more. After this session, you’ll be able to:

• Use customer feedback to drive rapid product growth
• Model growth and focus on the levers with the biggest impact
• Ensure new customers have a fantastic first time experience
• Use data to get users to the "aha moment"