4:35 pm - 5:10 pm
Monsters & Blind Men: How to Find, Tell and Share Your Brand’s Innovation Story
To differentiate and stand out, today’s marketers want to be cast in the light of what’s better, brighter, bolder – what’s truly innovative. But how do you identify, craft and amplify stories of innovation? What forces must be in place to tell a tale of disruption and celebrate your brand or service as the next great, incredible thing? And, most importantly, how do you wring magic—and marketing—from it? During this keynote, Damian Slattery, VP of Marketing at Fast Company, will share the critical keys to finding, telling and sharing relevant stories of innovation for right now.