“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition

If the world of Facebook Ads has left you baffled and frustrated over the past year, fear not! This session will walk you through why and how things have changed, and what you can do to move with the times. After this session, you’ll be able to:

• Understand what changed over the past year and how to adapt your selling strategy for it TODAY
• Navigate the changes on Facebook Ads and go from media buyer to masterful marketer
• Use smart scaling tactics to cast a wider net without emptying your wallet